Link Building Methods

Link building is very essential in website promotion. Almost all the search engines have great importance for the link backs. But the link backs should be from your website related sites. Link backs are like online votes.

These are very important points in link building

1. Initially collect the web sites which are related your website theme.

2. Never accept or give link back to irrelevant websites. Link back from not related website will harmful to your website

3. Frame the link request email which should be very much convincing and details. Put some advantages of the link back in link request email. But all together email should be very straight and short

4. If you have the more than one domain then go for the two way and three ways linking methods

5. Always try to get the link back from minimum page rank pages. At the same time never provide link back to page rank ZERO websites

6. Send link request forms to as many as possible website with regular intervals. Remember this link request mails should not look like spam

7. Never adopt the unethical methods to cheat your link partners. Ethical link building always shows you great results

8. You can create the blogs with unique content and provide the link to required website

9. Go for the article submissions. First submit in one article portal and if your article published then go for the submission in as many as article portals

10.Adopt the new link building methods like social media bookmarks and press release and more

11.But getting the link back from your related website is very important. Link backs from not related websites never count any value in search engine algorithms

Source : http://ezinearticles.com/?Link-Building-Methods&id=821831

Productive Social Media - Advanced Ways to Excel At Social Media

If you're interested in advancing your business interest, you will want to consider if a productive social media can be of help to you. Through this article, you are provided with advanced ways to enhance your social media efforts. Then armed with this information, you'll be in a better position to better use productive social media to the benefit of your business enterprise.

First of all, when it comes to productive social media, you will want to make sure that you have access to high quality equipment. Search for the latest technology for the specific social media you are seeking to implement. If you want to be involved in productive social media, you have to make sure that anything that you produce towards that end is professional and good looking.

Second, when it comes to productive social media, get feedback and advice from other business enterprises that has utilized social media in the past. You do not want to take off on a social media campaign blindly.

Third, keep in mind the productive social media needs to be one aspect of an overall, comprehensive marketing campaign. You do not want to rely on just one marketing tool in your efforts to promote your business enterprise. You can use different forms of social media or venture out into something different.

By following the suggestions pertain to productive social media, you'll be well on your way to enhancing the profitability of your business enterprise. Indeed you will be building a foundation on which your business enterprise can grow well into the future.

Source : http://ezinearticles.com/?Productive-Social-Media---Advanced-Ways-to--Excel-At-Social-Media&id=702201

Mash Up Your Website Via Social Media Optimization

Social media optimization is the latest buzzword that is capturing the attention of many website owners. Well, it will not be wrong in saying that social media optimization is adding key elements to a person's website and also enhances the quality of the content that makes the web managers or designers spread information easily across the major social sites. Moreover, internet is the biggest platform for sharing and interacting.

In fact, SMO is one of the most widely used methods through which one can interact and gain knowledge on various topics and issues. Moreover, social media optimization enables linkability of other websites or content to link back to your site, though only when demanded by you. The ways through which you can increase your natural listing amongst the top search engines is to get authority from various sites to link you with them, thus to increase your linkability with social media optimization is to make your site more informative and useful to others. In fact, the other methods used by SMO include blog writing, white papers, press releases, keyword targeted articles and RSS feeds. These methods are the most significant part of website optimization and should be any one's foremost priority.

One can say that it has raised the level of internet services as it enhances the visibility of the site and simultaneously gets the site a higher rank amongst the famous search engines like Google, MSN and Yahoo. Social media optimization also involves planned and laid out strategies that helps many websites in gaining popularity amongst these search engines. Moreover, one can say that it is a set of methods that actually generate publicity through internet and connect online communities and websites together at the same time. Social media optimization also makes tagging and bookmarking easy. For example, if the content of the website is tagged then it will be visible to others making viral traffic. To include social media optimization tagging on the website, one can add tagging links, such as Digg, Del.icio.us, Technorati, and many more. In fact, these tags can be added to other pages of the websites along with the home page. Moreover, when the visitors click tag button creating a suggestion box will be an added advantage, as it will help the visitor to obtain a relevant tag and notes.

Social media optimization additionally focuses on offering useful and relevant content on your website that can help you achieve in having more traffic. Today, many businesspersons prefer businesses conducted through social media optimization as it gives an edge over various other publicity methods. However, when content is published like an article, video, or audio file the web creator must ensure that it reaches maximum people within a short span of time. He can accomplish this task by submitting relevant information for high traffic websites. When the word is spreaded out about your catchy content, you will be able to receive backlinks to your site. Moreover, all this is possible because of social media optimization services. Therefore, this way the site will be able to create its own space amongst various search engines and also earn a rank as a top website.

Source : www.cometsearchenginemarketing.com

Web Promotion With SEO

SEO or Search Engine Optimization aims at promoting the website and making online marketing a successful venture for the company. Web promotion can actually increase traffic to the website by improving page ranking. This happens because when a page has a high ranking then any relevant keyword search made by the user is diverted to the particular website. The task of getting a higher page ranking by the search engine is however, not a simple task. It requires tremendous effort that focuses totally on improving page ranking.

Having a website is not enough for success online. Only creating a website is not really going to take you anywhere. You must make your presence felt online only then can you generate more traffic to the website. Web promotion is very essential. SEO requires a series of activities to be undertaken which ensure adequate promotion of your website which would result in a higher page ranking and traffic. SEO is the best tool that would help you gain a higher search engine ranking which in turn would divert more traffic to the website. For website promotion the most important thing is the website content. For SEO it is important that the content on the website is keyword rich. Only then will any search made for the relevant keyword be directed to your website.

There are several professional Search engine optimization companies that work to improve your search engine page ranking. These companies have staff that have the required experience and expertise that can push you to greater heights. The experts know exactly what is required to make it a success online and thus, all efforts are directed towards achieving this aim. With several options available online, evaluating the individual offers and weighing their pros and cons becomes all the more important. You must conduct a good survey and find out details regarding the companies that offer SEO services. A comparison of various offers would help in finding the best deal online.

A systematic plan of action about promoting your website with SEO must be chalked out so that your efforts are in the right direction. SEO does not yield instant results so it is important that one has enough patience. Taking the required steps for SEO does not imply that from the very next day the traffic to your website will increase significantly. In fact, for SEO to start showing significant results it does require some time. SEO may not have immediate results, however, it is very beneficial to the website in the long run. With SEO you would continue to reap the benefits of web promotion for a long time to come.

With so many service providers online it is important that you aggressively promote your website only then you would be able to enjoy a share on the online business. For web promotion and making your mark online, SEO is the best tried and tested tool available.

Source : http://www.torontowebservices.com

Increase Return Traffic to Strengthen SEO Services

When businesses get into search engine marketing, their main objective is driving new visitors to their website. Almost all optimisation strategies devised by webmasters are centered around the same objective, and this is possibly the greatest mistake they can make. It is true that new visitors pep up the traffic influx of a website; but is it wise to neglect the importance of old visitors?

Apart from catering to new users, webmasters have to formulate strategies to bring back old users in the form of return traffic. All web users have certain favourite websites, that they access frequently for daily doses of information and entertainment related to their fields of interest. If webmasters can get their sites to this level, it'll definitely spell success for their SEO campaigns.

Web analytics is one service that can be extremely useful in driving return users to your site. It'll help you analyse prevalent online trends and customer behaviour. The log files of your website will also provide a good insight into visitor reactions, thus helping you identify pages that are retaining or repelling users.

People who bookmark your pages are quite likely to come back once in a while. Buyers - prospective or otherwise â€" will, in all likelihood, visit your site more than once. Return traffic also fosters viral marketing - when users buy something from you, they talk about it to their family, friends and peers, thus publicising your business by word of mouth.

Retaining users is not as easy a task as it sounds to be. Your website should have appealing content matter; something that users have not read elsewhere, something that interests them enough to make a return visit, and above all, something that benefits them. You also need to upgrade your site constantly, catering to latest SEO service guidelines and design techniques. By doing so, you can ensure that users will not find your site boring or static.

It is also imperative that you do away with elements that irk visitors. Things like drop-down menus, scrollers, dragable objects, colours, fonts, etc. have to be dealt with smartly. Review the content of your site periodically. This will help effective Search engine optimizationredirects as much as possible.

When people come back to your website, they would definitely not like to see the same mistakes on your pages. Let your users feel refreshed after every visit to your site. This return traffic will ultimately go on to benefit your campaign in a major way. Use it to your advantage!

Source : http://www.epurplemedia.co.uk

Run Work At Home Internet Business By SEO

You see, the most profitable marketing is the free, targeted traffic from the search engine search bar. When the searcher will search information by using keywords, you just answer to that search by optimizing your own writings by the same keywords. Now the demand and the supply will meet.

The keywords are in the main role in SEO. As said the keywords are the words with which the searchers will search information. With a efective software you can find out the ones, which are realted to your work at home internet business and have a moderate amount of competition.

Then you just use those keywords in the title, teaser, body and in the Author Box of your article. Especially the main keyword in the Author Box is important, because it will tell to the search engine, that your article is about that topic.

When you will distribute your work at home internet business article with an effective service, the search engine will see a lot of links, which are done with that particular keyword and determines that it must increase the ranking of your site on the search result page of that keyword.

Okay, but how it happens in praxis? When you have selected the keyword, which is rather a so called long tail keyword, start to write an article, a blog post or the new page for your site. Your target should be a keyword density of around 2 procent, i.e. 2 procent of all words on your writing should be keywords. Dont put too many, because the search engine will see it and punish you.

By the keywords you have told to the search engine the topic of your writing. It has a link back to your site, so the reader can click that link and read more about the topic there. This brings traffic. But why a certain page is on the first place on the search engine result page?

The search engine must rank the pages along a certain strategy. It simply thinks that sites, which have a lot of related backlinks are more popular than the sites which have only few. The backlinks are like votes from other sites.

This means that if the target of your site is to climb high, you must build up an army of backlinks. How can you do this? For instance by writing related work at home internet business articles and by distributing them to thousands of sites and directories.

You see, there is a heavy competition to reach the first place and if you want to conquere that place, you just have to be better than the present number one. On the top of backlinks, you must concentrate into the content of the site and encourage people to bookmark your site. The more bookmarkings you have, the more links you will have. And of course the targeted traffic.

It is important to note, that the onpage optimization, the use of keywords, is the minor part of the SEO and the most important thing is the offpage optimization, i.e. the number and quality of related backlinks. From the home business point of view, we can say that the backlinks are business relations between you and the linking webmasters. Like in the traditional business, the number and the quality of tese connection will determine the success of your home business.

Sourec : http://seoarticles4u.com/Run_Work_At_Home_Internet_Business_By_SEO_a3502.html

4 Steps To Guarantee Internet Marketing Success

The internet has brought many new ways for the home business entrepreneur to make money. One very popular and prosperous path to making money online is through internet marketing. Wikipedia defines Internet marketing, also referred to as online marketing or Emarketing, as the marketing of products or services over the Internet.

When getting started in internet marketing, there are a lot of opinions and gurus out there telling you what method or strategy is the best for making money online. Many gurus go to great lengths to teach you the “why”, but conveniently leave out the “how” to get started.

Before getting started in any business, it’s important to have a step-by-step plan to follow, so that you will understand exactly how to determine the market to sell to, and the product to sell that market.

Here are 4 practical steps that, if followed, virtually guarantee success in starting any internet marketing venture.

#1. Research the best market. The most common mistake people make when getting started in internet marketing is to create a product first. While this may sound logical, you may just end up with a product no one wants. Many new internet marketers have started out with a product they were passionate about, spent tons of time and thousands of dollars to create, only to find out no one was really searching for or interested in buying it.

So the first, and most important, step is to do your research. Start with a list of markets you have some knowledge or expertise in. Then do some keyword research and find out if anyone is looking for information on that market. Two great places to start your keyword research are https://adwords.google.com/select/KeywordToolExternal and www.inventory.overture.com. For example, if I had some knowledge of cats, parrots, gardening, natural living, red hand painted pots or rare Native American artifacts, I might use those to start my research and find out which one has the most searches per day/month. If no one is searching for a particular market you’re going into, then you are going to have a very hard time making any money online.

While research can get much more detailed, keyword research is a great place to start. And realize that you don’t have to just research things you are familiar with. You can always learn a new field or area of expertise, especially if it’s a market worth getting into.

#2. Decide on a small or big market. Based on your research and the competition (or lack of competition), you will need to decide on going into a big mass market or a smaller niche market. Sometimes you will see the word niche used in place of a market. A niche is a smaller refined area of a bigger market.

There are many pros and cons to consider in each type of market. In a large mass market, there are usually quite a few searches online for the different keywords in that market, but there is also more competition for advertising and online search engine rankings. In a smaller niche, there may be less competition and higher profits, but you will need to look at how many people are actually interested in that niche to determine if its viable.

#3. Survey your market. If you are not sure you market is going to be profitable, or even if you think it will be, you need to test it to find out. Wouldn’t it be worth knowing if a market was going to be worth going into, before you committed a lot of time and money?

There are many different programs and methods to setup a survey online.Look at the different survey software programs online and determine which you like best. They are rather inexpensive considering the information it will give you. Then you will need to display your survey on a website so that your market can find it and fill it out. This can be done by yourself, or maybe you will have to hire someone with more programming and coding savvy.

Be sure and ask your potential customer those questions which will most help you to decide if this market it worth getting into. For example, you might ask them why they are looking for this type of information, or what their age is, or if they are a cat owner, etc.

Once your survey site is up, all you need to do is drive some traffic to it. Driving internet traffic is a huge market in itself, and we don’t have the space to go into all the details here. Start with something easy like Google Adwords. Yes, it will cost you a little, but you will drive traffic to your survey very quickly.

These surveys will serve more than one purpose, as you will see next. But whatever you do, don’t skip this step and think it’s irrelevant. Market surveys have save, and make you, a lot of money.

#4. Create a product. Now you can create a product that fits your market’s needs. Most people will be surprised to see this at the bottom of the list, instead of the top. But as I mentioned above, researching your market is far more important.

When creating a product, use the survey you conducted to find out what your ideal customer would really want. If you did your survey properly, you will have a great outline or bullet points to creating a product. Focus on finding a solution to your market or niche’s problems. What is it they are drooling for or staying awake at night for?

Hopefully you didn’t pick something in the research step that is boring, because you do want to have some interest in your market. Creating a product usually takes time, so you will want to have enough interest to push you forward to your goal of creating the best product your market has ever seen.

Obviously, there are many more details to running an internet marketing business (marketing and copywriting for example). However, by starting with these 4 steps every time, you will make your chances of success very high. If followed properly, they will virtually guarantee you get the right start in any internet marketing business.

Source : http://www.articledashboard.com/Article/4-Steps-To-Guarantee-Internet-Marketing-Success/441639

10 Practical Internet Marketing Rules To Live By

Print these out and use them daily!
1. When Starting Anything New – Start With A Small Investment.

There’s always the risk of losing money. Even top level copywriters don’t have winning ads every time. Sometimes just a simple change, a word or two, makes all the difference to get the results you want. Your marketing audience is not perfect so there is no
such thing as a perfect ad. That’s why it’s prudent to limit your risk when starting any new marketing campaign.


2. Test, Test, Test!!
Stop blindly following gurus. You are the only expert in your test results. Try different headlines; shorter, longer, different content. Sometimes the length of your ad copy makes a big difference. Test short concise against longer more descriptive ads. Try something besides the written ad like audio or video or all three together. The more ways you can reach a persons mind the better. Test different squeeze pages. For every ad group always run 2 ads on Adwords. Test different offers, like “try before you buy”. You may also want to test telephone follow-up. Just test everything you do!

3. Do Something Different!
Look at everyone and everything in your marketplace. Don’t be a “business as usual” kind of person. Look for something that makes you unique from the rest. Compare the benefits and services of your product with theirs, cross off all that are the same and see what’s left. If there’s nothing left, then you may need to brainstorm with ideas to add to yours to make if better/different for your market.

4. Buyers Only Ads!
Write your ads to your niche audience and not to everyone who visits your site. A 100% buying rate is not achievable! Most of the time a 1% conversion rate is acceptable. Sometimes if you hit a really hot market it can be up to 10%, which is very good. So writing to the 90% who are just lookers is not what you want to do. Even if those 90% don’t like what you write, it doesn’t matter, as long as the 1%-10% DO like it and take action.

5. Start At The End!

Not really! But try to have your next offer – your backend offer – ready before your first one is ready. Are you starting with a CD or an ebook? Think about affiliate offers or joint ventures with others as a backend offer. Repeat business and backend sales is where the real money is. If you HAVE to make money from one product, it destroys your marketing ability. How can you compete with a competitor who is breaking even or losing money on his advertising and still make a living with the same offer?

6. Your Net Worth Is Determined By Your Network.

Credit Mark Victor Hansen with this phrase. Some of the keys to your online business are: viral marketing, referrals, social networking, strategic alliances, etc. Most of the time trying to “go it alone” won’t work. Affiliates make up 50% -75% of sales in most businesses. The keys to SEO are the links coming in from other sites. Form alliances with other top marketers, help them and they will help you. Brainstorm, network, whatever it takes to make contacts.

7. Your Business Is NOT Internet ONLY.

Your business is internet based, but not necessarily only on the internet. When developing your business model, do so for both internet and offline. Phone follow-up is a good idea. Some have increased their profits by 40% just by calling people who have just purchased to thank them and offer them something else at a discount price right away. You can generate leads by renting a targeted list and send postcards (direct mail) to get people to sign up to your list, and also offline publicity and networking works.

8. Educate your lists.
Educate your list members about your products/services and good content. Use direct mail as well as email as follow-up methods. Sending thank you cards to customers and JV partners is a good follow-up method. To meet with your customers/prospects try a teleconference. Try creating a blog. You need to let them get to know you as a person. Put a face with a name.

9. Focus On What YOU Are Good At.

Find what you’re best at and focus your time and attention on it. There are so many ways to market your site, so concentrate on the ones that fit what you’re good at. If you don’t like doing a certain skill, hire it out, it will save you time, money and frustration. You are good at something! You just need to focus on that.

10. Don’t Expect Overnight Riches.

Focus on your thing. Give it all your attention and watch it grow. If you jump on every “new thing”, you’re spreading yourself too thin. As with anything, just start! Everything is not going to work, so you’ve just found one way NOT to do it again. Modify yourself, your thinking, your work until it does work. Plan where you want to be in a year and work backwards from there; where you want to be in 6 month, 3 months, 1 month, 1 week and tomorrow. Do something every day to meet that goal. It’s hard at first, but it will get easier with each day/goal you attain.

Source : http://www.articledashboard.com/Article/10-Practical-Internet-Marketing-Rules-To-Live-By/440770

Search Engine Optimization Google Style

Incredibly just a decade ago, the big daddy of search called "Google" didn't even exist, let alone have a multitude of people scrambling to make their websites search engine optimization Google friendly in order to capture a potential avalanche of new online business.

Google now holds first place among all the major search engines, which means a lot to people who are making their livings online. Increasing numbers of marketers play by the rules of Google search engine optimization; those who do not are liable to loose significant business.

Google's success lies in how the founders created and refined the technology behind the Google search engine, because it understands what surfers are looking for and delivers better search results than competitors.

Their strategy worked and today Google alone accounts for 60 percent of all searches that are done online, leaving just 40 percent of the searches divided between all of the other major search engines. Those statistics essentially make Google the behemoth in the industry and that makes it clear why search engine optimization Google strategies are a closely guarded secret and are constantly being refined.

Google primarily uses "spiders" to catalog the web, and the results are shown to the surfer. Google spiders give positive attention to quality inbound linking and content.

Pertinent links that direct users from relevant webpages to your site are important to maximize Google search results of your site. The weight of the links will vary depending on quality of the sites you're linking to, the use of text links instead of banner ads, the quality of the text on the page where your link is, and the page rank of those sites.

Using an advanced algorithm, Google checks your web pages for good quality content and easy readability, as opposed to nonsense composed of nothing but keywords without complete sentences. Google's style is to have quality content, while delivering value to a customer using a search engine.

It is no longer true that your meta description, title, and keywords are the primary factors in your Google rankings. These things are helpful, but you should utilize your time by building up good content as well as quality links.

Google employs a technology called Page Rank which measures the overall importance of a site. This rank is a result of an very complex equation that draws in information for over 500 million variables. A portion of this analysis takes into consideration the quality of the links both to a page and from it and assigning it a value. Thus making the search engine optimization Google uses to rate your web site extremely complex and hard to fool. But as in most search optimization efforts, quality content and sound optimization techniques will make your site more relevant and ultimately achieve higher rankings

Source : http://www.articlealley.com/article_478617_4.html

Natural Search Engine Results and Website Consulting

You scroll down past the banner ads and enter your search term. You pass the "sponsored results" without a glance. You ignore the shaded results to the right, as well as the additional "sponsored results" at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.

Welcome to the world of natural search- a world where mom-and-pop shops compete with million dollar companies, where million dollar companies compete with billion dollar corporations. And, while many will argue to the contrary, the playing field is more or less level. Small companies can and do dominate their behemoth competitors in this world, for a variety of reasons.

What Is Natural Search?
For those who aren't quite clear what the term means, "natural" or "organic" search describes the "editorial" search results on any particular engine. These results are purported to be completely non-biased - meaning that the engine will not accept any amount of money to influence the rankings of any individual sites. This is quite different than the paid advertising that appears in "sponsored" or "featured" results, in which higher positions are rewarded to the companies willing to pay the most per visitor.

Why Is Natural Search Important?
Savvy searchers who understand the difference between paid and natural results are more likely to hold the natural results in a higher regard, much like a person reading a magazine would probably be more positively influenced by an article about a particular company than by a paid advertisement from the company.

It is also likely that natural search will become more important in the coming months. Yahoo's new Site Match program, which mixes some paid results with natural results, is certain to get some close scrutiny from the FTC (even though the fees paid are not supposed to influence rankings). This type of public attention will no doubt educate some oblivious users as to what "sponsored results" actually are. More importantly, other search engines are likely to use this as a means of differentiation from Yahoo. It is no coincidence that Ask Jeeves announced that it was getting rid of its similar program the day after Yahoo's new program was unveiled, claiming that it was impossible to produce unbiased results using this methodology. Microsoft also recently claimed that they were taking steps to further differentiate paid results from natural results. No matter what the end result, one probable outcome of this new attention to paid search engine advertising is that more average searchers will learn the differences between paid and natural search results, and many will instinctively favor the latter.

What Advantages Do Huge Corporations Have?
Certainly, large companies do have some specific advantages when it comes to natural search.

a. Links- the primary advantage that large corporations have is their ability to obtain large amounts of inbound links, which can have a huge impact on search engine rankings. Often these links are given freely without the company asking (or being aware that it is happening). Many of the huge corporation's vendors, affiliates, partners, etc. are eager to show their association with the company and link to the corporate site readily and non-reciprocally. Large corporations can also facilitate huge increases in link popularity through a simple corporate policy requiring inbound links from any companies wishing to work with them. In addition, very large corporations may have several websites, which can sometimes be effectively linked together for additional link popularity.

b. Budget- although history shows that a large percentage of major corporations do not spend wisely in this arena, larger corporations typically have larger marketing budgets then their smaller competitors. However, this does not necessarily mean that they will readily allocate a portion of that budget for search engine optimization, as discussed below.

What Advantages Do Smaller Companies Have?
While the advantages of huge corporations, particularly in the area of link popularity, can be difficult to overcome, it is often unnecessary to try. A large percentage of such companies consistently seem to shoot themselves in the foot when it comes to natural search engine optimization, a primary reason why small companies can often outperform them. Specific advantages include:

a. A willingness to pursue the channel- Smaller companies are typically more willing to devote resources to natural search than large corporations. Huge things have to happen for a major corporation to get involved in this "new" channel, a channel far removed from the traditional marketing methodologies used to build the giant. Few corporate underlings want to be the one to put their neck on the line and recommend something completely new and "unproven". Even when a large corporation looks into natural search engine optimization as a potential marketing tool, it can take many months, and sometimes years, for a final decision to be made.

b. A willingness to change the company website- Huge corporations face similar problems when it comes to changing to the corporate website. Within such entities, a person can often not get so much as a comma removed from the text of a secondary page without holding several upper-level management meetings and, ultimately, making a board presentation. Smaller, leaner companies are able to approve necessary website changes more quickly, and are almost always more willing to quickly adapt to the needs of both visitors and search engines.

c. The willingness to outsource- Larger companies have more internal resources at their disposal, and are less likely to outsource this specialized service to someone with proven experience. Often, search engine optimization is treated as an afterthought and dumped on an IT person, who typically has too much to do already and will approach the problem solely from a technical standpoint. Natural search engine optimization is by necessity a combination of marketing and technology. Newcomers to the field (especially those who treat the discipline as strictly a technical issue) often make fundamental mistakes that at best do not get results and at worst put sites at risk of penalization.

d. A lack of technical hurdles- Huge corporations are more likely to have technical issues on their website that can prevent search engines from indexing all of their pages. Often the pages of corporate websites are generated "on the fly" from large databases, and such pages (without modification to the URLs) are sometimes never indexed. In addition, (although usability studies are making this happen less often), some huge corporations have their sites built entirely in flash or use other technologies that are virtually invisible to search engines.
The Bottom Line

To most huge corporations, search engine optimization is often a very small piece of an enormous puzzle - and it is a piece they have been doing without for years. The necessary steps required to fully embrace the channel are often enough to stop any well-intentioned initiative in its tracks. As most search engine optimization experts will tell you, some of the most egregious search engine mistakes are consistently made by household name companies - leaving their smaller, leaner competitors the opportunity to take full advantage.

Help with website design and search engine marketing can be found at www.onlinewebconsultants.com. The specialist here are experienced and certified in search engine optimization and search engine marketing.

Source : http://www.articlealley.com/article_23142_6.html

6 Top Most Effective Link Building Tools

Almost every webmaster and Internet marketer who is serious about his online business cares of driving more traffic to his website. We all know that the closer to the top in search engine results the site is, the more it is visited by Internet users. But how to get that cherished place on the first page in the search engine? The answer is link building.

Link building is the process of getting links pointing to your site from other websites. The more incoming links your site has, the more value it represents for search engines. The quality of incoming links does matter too.

In this article I'd like to suggest the tools you can use to build quality links to your website:

1. Articles. Write the articles about the products or services you offer on your website and submit them to article directories. The idea is to include a link to your site into every article. Each article listed in many directories has the potential to build thousands of links for you.

2. Bookmarks. A great idea is to bookmark your articles. Every time you bookmark an article, you are linking back to your website. You can bookmark the web pages with your articles with popular bookmark sites, for example digg.com and del.icio.us, these sites are growing in popularity by the day. Also, adding social bookmark links to your articles makes it easy for readers to save and share your content. You can use this Social Bookmarking Tool to bookmark your articles with more than 50+ social bookmarking sites.

3. Forums. You can search for forums related to your business and leave the posts on them. Include the link to your site into your signature and every post you make will become an inbound link.

4. Blogs. An off site blog is a great means for building links and gaining traffic because every post you make is a separate web page. Link to your website and you'll have some good inbound links.

5. Social networking. With social networking link building comes in when you set up your profile. You'll make friends and drive traffic to your website.

6. Web directories. Directory submission is one of the best ways to get natural quality links for your website. The more directories you list your website with, the more inbound links you have. The easiest and quickest way to submit the site to web directories is to use a directory submitter tool. Directory submission software already has a large database of directories included within the program and automates the process of site submission. So, it is also the more time saving method of link building because you don't waste your time by searching the Internet for themed directories.

Source : http://www.expertarticles.com/article/Internet-Business/SEO/6-Top-Most-Effective-Link-Building-Tools.html

Advanced Tips for Social Media

There are different social media available. Productive social media may be of different types like wikipedia, MySpace, YouTube, Second Life, Digg, Flickr etc.

Share content – Share the content with others. Many of the social media is meant for sharring. Sharing may be anyhting like video, audio, content, games and others. Share these things with other members. Sharing increases the netwrok and relationship among you.

Choose the Social media – Choose the social media before you start using it. See what your need is. If you want to share article go to wikipedia, if you want to share your video go to YouTube and so on. Selection should be perfect for you to become successful. For a gamer a game related social media will be the best.

Network – Create a strong and wide network in the social media you use. Network creation is very essential and beneficial for you. Network will give you a strong influential power in the social media. Productive social media want better network.

Relationship – Build relationships with the members. Social media is about meeting others and making friendship and sharing. Keep the mot up and make it evident with your social media. Relationships make productive social media.

Optimize your social media pages- Optimize the social media pages you have. Use different optimization techniques like link placing, link building, content optimizing etc. When you optimize your pages you will get more visitors from different websites.

Get traffic- Get traffic through different media to your website. Use link bait, quality content, and optimization to get more traffic to your website.

Use different social media- You may have different needs, so use different social media like podcasting, blogging, wikis, social networking, social bookmarking etc.

Source : http://ezinearticles.com/?Advanced-Tips-for-Social-Media&id=589363

Get The Power With Social Media Optimization

Search engine optimization has been a well-known technique for getting an online web site known to the users of internet. In fact, things like internet marketing, email marketing and various other similar concepts have been regularly used for the promotion of an online site in the internet domain. However, technology is an ever-evolving thing and with the passage of time newer concepts have come out and these concepts has been well adopted for the promotion of online sites. One of the most recent and highly used newer techniques is social media optimization. Social media optimization is similar to all the other optimization techniques that are used for the promotion of online web sites. Nevertheless, like all the other techniques, social media optimization also has its individuality and there are certain unique principles that need to be followed while adopting to social media optimization for the optimization of a web site in World Wide Web.

There are various processes that need to be included when a web site has to be socially optimized. Basically, social media optimization helps to increase the linkabilty of the site. This is in fact, the main purpose for doing social media optimization for any online web site. Moreover, it should be made sure that the look and the feel of the web site for which social media optimization is being done, is constantly changed so that every time the site gives a fresh feeling to the visitors. This is also a necessity because nobody likes to see the same old graphics and read the same old content. Therefore, changes in the website help to get more visitors and at the same time help the business to earn revenue. Therefore, the content and the other materials used in the site should be highly attractive and attention grabbing.

The principle that works behind Social Media Optimization is to mainly draw traffic to the site. Drawing a good amount of traffic is in fact, one of the best ways to get the site popular among various social media platforms and search engines like Google, Yahoo etc. The thing that mainly needs to be done is to write good articles and then get them circulated in the various social media platforms so that people can read them and come to visit the site. This not only helps in getting good traffic for the website but also helps in getting popular among internet users and various social media platforms. Once the content in the form of articles are floated among the various social media platforms, social media optimizers get hold of them and use them to optimize the site, which further helps in the promotion of that particular website.

After search engine optimization, social media optimization has become one of the most used techniques for the online promotion of a website. Social media optimization is a relatively newer concept but it is gaining a lot of impetus in the market as more and more optimization firms are using this concept to optimize the website of their clients. In fact, social media optimization proves to be a good option for drawing good traffic to a site and at the same time popularizing it in the social media platform.

Source : http://www.cometsearchenginemarketing.com

Social Media Marketing (SMM) For Your Business

What is Social Media? Often referred to as the 5th "P" in marketing Social Media is about "Participation"

Social media unlike traditional media such as newspapers, television, books, and radio is fundamentally different. It is not finite meaning there are no limits. Audience participation, adding comments or editing the stories is the social differentiator. Then the content itself by virtue of it's electronic format can also take the form of text, graphics, audio or video. These media can be combined and made available via feeds that can be downloaded by users with feed readers or pulled into other distribution sites featuring mash-ups of content from various sources.

The term Social Media has several different connotations, however in the context of internet marketing, it refers to a group or network of web properties primarily driven by the users. For example, blogs, forums, and video sharing sites. Social Media Optimization (SMO) is the process of trying to get one's content more widely distributed across multiple networks.

There are two sides to Social Media, the first side is made up of on-page tactics that a webmaster can do to improve their website for inclusion in network services. This is known as SMO as stated above. Such optimization includes adding links to services such as Technorati, Digg, and Del.icio.us so that their pages can be easily "saved and submitted" to and for these services.

Social Media Marketing (SMM) is the off-page tactics side of the equation. This includes writing content that is remarkable, and news-worthy. Marketing this content is done by promoting links on the services mentioned as well as more traditional SEO tactics or creating video that may become viral when posted on Youtube or other video sites. Social Media is all about being social so this off-page work includes getting involved in other blogs, forums and online communities.

Source : http://ezinearticles.com/?Social-Media-Marketing-(SMM)-For-Your-Business&id=934906

Best Social Media - 7 Key Steps to Make a Profit With Social Media

If you want to enjoy the best social media success, there are seven key steps to take to make a profit with social media. Through this article you are provided with an overview of the seven key steps to make a profit with social media. By following the steps you are be on your way to the best social media success.

1. The first step that you need to take when it comes to developing the best social media strategy is identifying those social media outlets that will be most beneficial to you or your business.

2. The next step that you need to take when it comes to developing the best social media strategy is to create a comprehensive social media plan. You do not want to embark on a social media endeavour without a road map.

3. When it comes to the best social media strategy, you will want to consult and visit with other people have been involved with social media in the past. You do not need to reinvent the wheel.

4. The fourth key step you need to understand when it comes to the best social media is the need to make sure you present yourself in the most positive light. Remember, when it comes to social media you are marketing yourself.

5. An when it comes to the best social media, you need to make sure that shore up to date on current trends that are associated with this line of communication. Keep in mind the Internet is always changing as is social media.

6. There are no social media consultants in business today. Depending on your own experience of the Internet and with social media you might want to call upon these experts to assist you in devising the best social media plan possible.

7. Finally, you will want to continually revise your social media strategies to make sure that their up to date and effective. Obviously, if you're going to be involved in social media you want to achieve your goals in the short rather than a long run.

Source : http://ezinearticles.com/?Best-Social-Media---7-Key-Steps-to-Make-a-Profit-With-Social-Media&id=686372

Social Media - Why Go on Social Media Optimization

More often people are working for a web site to make it optimized for search engines. So many facts and tips have already been mentioned for search engine optimization. But due to the many things that are rapidly changing in the Internet world, businesses are also now heading toward social media optimization. The perception is quite simple that is making changes to optimize your website to make it more visible to social media searches.

Here are some tips for going in with social media optimization.

1. Have many links on your site. Whatever your strategy, do not overlook the power of links to your site. The more links you have to your site, the more you can get the search engines and social media find your web site.

2. You should also add one click buttons on your site that can easily bookmark your site. You can also use appropriate tags on your site so that people and search engines would find you easily by using these keywords.

3. You should also give rewards for inbound links. This will encourage search engines to get your site indexed easily. Also, this would help in increasing the visibility of your site aside from back links that you are getting.

4. You can also achieve social media optimization if you would disseminate your contents to other site. If you have tutors or manuals in PDF forms or audio files then submit these files to other sites. If you have scattered these contents surely you would be able to get back links to your site.

5. You can also encourage having mash up. That is having your contents syndicated via RSS. This will allow other people to create mash up that would draw traffic to your site.

Source : http://ezinearticles.com/?Social-Media---Why-Go-on-Social-Media-Optimization&id=668901

The Seven Ages of Search

We have all trodden on it, some of us still do, some give up hope along the way, while a few lay the floorboards for the rest to follow. It is a journey of no fixed entry point and peppered with rabbit holes of which there is no return.

It is the journey of the online search marketer/seo consultant/social media expert. It is a journey that mimics human life, one of joy, sadness, despair and triumph.

Since the Dawn of Search many articles and posts have been de-indexed, forum flame wars fought, rallies attended, links bought, sold and given, social thumbs upped and social thumbs downed but most of all money made and money lost.

So, I bring to you the 7 Ages of Search.
******************************************

1) The Awakening Period: The classic quick entry and exit point. Also known as “The Arrival”, it is the moment of realisation and can come from many sources: forums, blogs, articles, newsletters, magazines etc… but when it strikes, life as we know it will never be the same again.

2) The Slog/Experimental Period: A massive amount of people swish around in this mixing bowl – it keeps forums in advertising budgets, gives article portals traffic and spams social media sites. Injuries are common place within “The Slog” especially within the retina department from reading too much online.

3) The Agonising Ecstasy Period: A knowledgeable time is bestowed here when some rise to their own becoming and have tested and understood the aforementioned “Slog”. However, many are met with a harbour wall in the sea of knowledge not knowing where to go next so flounder as experts within their own rock pools.



4) The Slap in the Face Period: The few that managed to breathe outside of their own environment then enter “The Colliseum” where those that already dwell can be hearty in their welcome but step too far too soon and they’ll lay the SmackDown on you.Some marks against you at this critical point may never disappear from sight. However, they are just slaps nonetheless and not knockout blows. Respect shown in this period shall receive respect back.

5) The Period of Enlightenment: There are still dangers to those that reach these heady heights. The pull of big money companies to come and work for them “in-house” can be deemed too great and yet more willing voices that can offer contributable content are contained within company contract clauses.




6) Authority Figure: This is a questionable period, where many listen and rehash what you have written / said. A time of travel, introductions, meetings and handshakes. Once you become an authority – time is never your own.



7) The Brand: The beacon that shines on us all as we try hoist ourselves through the many differing obstacles that lay in our path. Some shine on us, some chose a different path to highlight. This is the apex, the peak, there are no more stairs to climb in the world of search. Once your a brand your name is forever scrawled into the realms of search.

Afterthought: Everyday is a winding road, full of welcome and hardship in the same breathe, for we are entwined in the World of Search, friendships are bonded and battle lines drawn in the push of an enter / publish button. But most of all we provide for the many in an environment governed by a few.

Source : http://www.northsouthmedia.co.uk/wordpress/index.php/2008/02/16/the-seven-ages-of-search/#more-145

Search Engine Penalties and Filters - 2008 Guide

There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters. They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine's website guidelines, such as:

1. Cloaking (showing one version of a site to search engines and another version to human visitors).
2. Hidden text (text not easily read by search engines that can be used to inflate a website’s keywords).
3. Linking out to "bad neighborhoods" (i.e. Pills, Porn or Casinos).
4. Consistent and abusive negative link building.

Penalties can be issued after a person reviews a website or after it has been crawled and processed by search engines. They result in a website being heavily held back in the rankings, or removed from the search engine's index entirely. A penalty is called a ban when a website is completely removed from a search engine.

To remove a penalty, a site needs to first correct the problem that caused it, then contact the search engine and request a reinclusion. It is important to note penalties are not common for business websites, particularly in Google.

1. In Google, this is done through a Webmaster Tools account, which can be set up for free.
2. MSN has just created a Webmaster Tools system like Google's.
3. Yahoo does not have a defined reinclusion process.
4. A filter is caused by passing a search engine's threshold setting for one or more optimization/link building elements, such as:

1. Too many keyword mentions on a page's body content (over-optimization).
2. Too much keyword blurring between a site's pages.
3. Too many links with the same anchor text.
4. Too much keyword-rich internal linking (can cause 950 filter).
5. Too much link building in a short period of time.
6. Too much link building using the same anchor text.
7. Link building in bad neighborhoods.


Filters are common. They are issued automatically after the site is crawled and processed by search engines and result in a site being held back in the rankings.

1. Filters can be keyword-based or site-based.
2. Filters can be mild (held back a few positions) or heavy (held back hundreds of positions).
3. Filters can have a time element (like the normal Google Sandbox process, where a site is initially held back many positions and over time gets held back less and less until eventually it ranks near its allinanchor rankings).


In general, to remove a filter a site needs to first correct the problem that caused it, then wait for the search engine (s) to crawl the site again and find the corrections. The next time the search engine updates its rankings with the corrected data, the filter will be lifted automatically.

1. In some cases, like the Google Sandbox, you can simply outwait a filter. Websites commonly spend anywhere between a few months and a year or so in the Google Sandbox. The time websites spend in the Sandbox has significantly decreased over the last few years.

2. In some cases, you can remove a filter on a site by doing things that search engines like (such as getting quality links to the site from other respected websites in the same sector) to outweigh the things about the site or optimization they don't like.

Filters are common, especially in Google.

1. The Google Sandbox is technically a filter. Google closely examines new websites for over-optimization to try and minimize spammy websites filling its SERPS. As a result, newer websites often trip filters when they start an optimization campaign using traditional SEO (lots of keywords on the page, keyword-heavy titles and description, keyword heavy anchor text in incoming links). This pattern of new websites getting filtered and eventually getting released from the filter is called the Google Sandbox. Websites can speed up their release date from the Sandbox by getting quality internal links and not going overboard with on-site optimization.

2. New websites are not the only targets. Older websites can trip filters when they go overboard with over-optimization

Being aware of how search engines assess penalties and filters is essential to avoiding them. Do not try to cheat the system, over-optimize or trick search engines. They are savvy to these tactics and punish those who attempt to take advantage of them. What may help in the short term will only end up hurting in the long term.

Being competitive in the SERP’s is important, and sitting idly is not a good strategy. If you must build links or optimize your website try to stick to the guidelines and use common sense.

Source : http://www.submitawebsite.com/blog/index.html

Search engine marketing firm: get recognition on World Wide Web

There are various online businesses that use most of their available financial resources in popularizing their business approach. Unfortunately, very few of them get reasonable output from their employed resources. There can be many reason behind their failure but the biggest reason that proves every effort futile is a wrong marketing strategy. In fact, such businesses strongly need to revise their marketing and publicity strategy, as only revised marketing strategy can enable them to understand the trends of online market. In fact, any business can never flourish without understanding the trends of concerned market; however, there are business owners, who are oblivious about the difference between online and offline marketing strategies. An efficient search engine marketing firm can help such online businesses in following the most suitable marketing strategy, so that they may walk shoulder to shoulder to with other online businesses. Since online marketing is poles apart from offline marketing trends, only an expert can popularize an online business throughout the world Wide Web. Such firms are familiar with every online marketing trend therefore they are capable of providing every online business with the most effective way to reach out.

Though there are n numbers of search engine marketing firms that claim to offer the most suitable online marketing solutions but being a business owner, you need to be more cautious while choosing any online marketing service provider for your business. When it comes to searching for an efficient search engine marketing firm, most of the people prefer to search it through online mode. In fact, internet is the best mode to find out efficient online marketing services. You can find a suitable search engine marketing firm by browsing through websites of such firms, as it can give a clear idea about the efficiency of that firm.

Since online marketing is all about popularizing a site on major search engines, only a search engine marketing firm can perform that task effectively and can help an online business in growing with a faster pace. If you are an online business owner and want to get maximum benefits from your marketing strategy, then choose the firm only after a thorough market research. By doing so, you can direct your business thought in a right track and get the desired results. Since effective online presence is the key to online success, always select a firm that has good track record and reputation in the market.

Since there are n numbers of online marketing companies in the market, every online business owner can get confused while choosing a search engine marketing firm for his or her business. It is quite true that in order to get the desired level of success, you strongly need to get a noticeable place in search engine ranking. In fact, an efficient firm can help a business in grabbing attention of bigger consumer group therefore, if you are finding every business strategy futile for your online business, then just revise your marketing strategy and hire an online marketing firm to make a distinct place in the market.

Source : http://www.cometsearchenginemarketing.com

Outbound links and Search Engine Rankings

Many webmasters give importance to inbound links, but are reluctant to link out to other sites - trying to hoard the pagerank. However, many search engines including Google grade your pages based on the sites you link to, apart from the content and inbound links.

Linking out if done properly can improve your ranking in many search engines. If you link out to other related sites, search engines may start perceiving your site as an authority site in your niche. When you link out to other sites - especially blogs, the other bloggers may reciprocate by linking back to content on your site. Also, if you provide good information to your site visitors through outbound links, it will enhance the usability and user experience; and you may end up in getting valuable referrals and citations to your site from these users. Thus, outbound links to other related sites can boost your search engine rankings.

You should, however, be careful of who you link to. Bad outbound links can drastically affect your website authority and rankings. The ideal rule to follow is - Do not link to any site which you would not like to associate with. If your site has many random links which are not related to your niche, search engines may start perceiving your site as a link farm or spam site. Some search engines may penalize your site by scoring it low on the perceived authority. Your outbound links may lose their value and may not be able to pass any pagerank juice to the linked sites.

Source : http://www.google-success.com/category/google-tips/

5 Reasons the Top Bloggers are Successful

Promotion is in their blood
They can promote a product without some people even realizing it. Sometimes they may be a bit deceptive and hide the affiliate links but they still get signups which is more money in their pocket. Then they use this money to further promote the blog until word of mouth takes over. They are also amazing at hyping contests, Darren of Problogger offered over $54,000 worth of Prizes in the ProBlogger Birthday Bash Competitions! The great part is that almost all the prizes were donated so it was almost free exposure to his already massively popular blog.

They know what they are talking about
Always do research before making a post, it will give you even more ideas and will make you look like a professional in that area. Even though you may already know a great deal about the topic, the readers may not, posting a tip or trick is a great way to build a loyal reader-base. Surprisingly even the basics of Google Adsense such as adding code to a webpage is difficult for beginners, and if you have that they will be sure to bookmark the site and return in the future.

They build a list of contacts
Every top blogger has a Blogroll or list of other webmasters blogs that they enjoy reading. This is a great way to find other interesting blogs and spread the word about your own. Find the best blogs in your topic and ask them to do a blogroll exchange with you. Some may be nice enough to do it even if you are a new blog, others may other do it with close friends. It’s worth a shot though! This also helps build powerful backlinks that are sitewide most of the time which means a bunch of pages will get indexed, search engine rankings will improve, and you will get that small pagerank boost.

They love what they do
These guys are working as bloggers fulltime and love it. They attend conversions and seminars for the topic and just cannot get enough of it. This allows them to share insider news and tips that other bloggers cannot. They are great at promoting their name and always conduct themselves professionally. Without this type of passion their blog would have never made it. Keep this in mind as a bit of motivation when writing your blog.

Source : http://www.articlesbase.com/blogging-articles/5-reasons-the-top-bloggers-are-successful-261690.html

How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.

What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a word, moderation.

Search Engine Optimization is a lucrative business, and many SEOs routinely "push the limits" of what's allowed by the search engines in an attempt to maximize a client site's rankings and draw more business. The problem with this approach is Google is constantly moving the goal post. If you play the game too aggressively you'll find your site being penalized when Google changes the algorithm.

So what can you do to safely optimize your site for the search engines? There are several things to remember:

1 - Make your SEO efforts an asset to Google, not a nemesis. Use ethical optimization practices that help ensure that your pages rank well and pass the "relevance" test. Google loathes spammers because they skew the search results making them less relevant for the searchers, and less relevant results drive searchers to other search engines. Understandably, Google doesn't like that a bit! Bottom line: Make your pages search engine friendly, but don't spam. That way when your page makes it into the top 10 it will really deserve to be there.

2 - Corollary to #1: Provide content that is truly relevant to the search queries that the page ranks well for. In fact, strive to make your page the most relevant (and most useful) page on the Internet for those search terms. Google loves lots of high quality content that is actually useful to your visitors, and their ranking algorithm will reward you handsomely for it, often with little or no SEO techniques in use at all. Lots of quality content draws lots of quality inbound links to your pages, which in turn helps boost their rankings even more!

3 - Use moderation in everything you do in regards to SEO. If you don't edge right up to the line, you'll be a lot less likely to cross it when Google moves it on you. This applies to linking, keyword density, header tags...all of the typical SEO techniques that are in use by webmasters today.

Conclusion

The webmasters who are happy after each and every Google update make their SEO efforts actually benefit the Google index. Their pages are full of relevant, useful content and they refrain from using "gray area" SEO techniques. Remember, today's "gray area" techniques are often tomorrow's "black hat" techniques.

Source : http://webhostinggeeks.com/articles/seo/33781.php

Google in need of SEO

I had one of the best laughs of my life recently while reading a page explaining what Google's homepage would look like if they had to SEO their site like everyone else.

It was beautiful, and I'm so jealous I didn't think of it first.

So with that funny story firmly planted in my mind, we got an enquiry at SearchMasters coming from the search term "search engine". Because we are optimised for "search engine optimisation", by default we are optimised for "search engine" as well.

As I normally do, I went out and scoped out the SERPS to see what was happening...

SERPS on Google for search engine

Above: SearchMasters outranks google.co.nz for the term "search engine"Outranked!
Funny how SearchMasters and others are beating Google for this phrase. Maybe if Google applied some of the SEO suggestions recommended in the above link, they could rank top for this term :)

Clearly there isn't any bias being applied here - Google's homepage isn't optimised for this term, and it's not ranking top as a result. Great to know we are (at least sometimes) operating on a level playing field.
Update
So after thinking it through, I thought it a little unfair to pick on Google over this one, so I decided to check out Yahoo and MSN as well.

SERPs on Yahoo for search engine

SERPs on MSN for search engine
Nuff said really. Out of the 3 major engines, Google is ranking itself best. Even Yahoo is listing Google as the first result, which says all kinds of things really. I kept these results to NZ only for consistency with the original Google result, but upon thinking about it, MSN probably doesn't have a NZ site and could well be filtering itself out of the results. Yahoo on the other hand is branded as Yahoo Xtra, so one would assume this is a New Zealand site, or at least it should be.

If you search the worldwide versions of these phrases, you get all kinds of funny results. MSN lists every major search engine you can think of, except itself, on the top 10 results.

Source : http://www.ragepank.com/articles/140/google-in-need-of-seo/

A powerful structure to Search Engine Marketing

In today’s extremely competitive markets, sometimes search engine marketers try to “cut corners”, in an effort to save time and a bit of money. This is perfectly understandable, given the conditions they sometimes have to face, such as tight deadlines, limited budgets and overall difficult market conditions.

However, neglecting to build a strong search engine marketing structure can seriously hinder any online ad campaign. To be truly successful, plan for an initial trial period, followed by some benchmark testing, where you will be able to carefully measure each result of your online ad campaigns.

Any company, independently of its industry, should have a carefully prepared business plan where your search engine marketing foundation is accurately reflected and equally well spelled out, down to the last detail.

To truly achieve the best overall ROI and create the most impact, both with first-time visitors to your site, as well as repeat buyers, the four most important steps to the success of any good search engine marketing structure are:

1. Mission statement
2. Unique selling points
3. Targeting the right market
4. Finally, a strong call to action

Neglect any of these four important ingredients and you are wasting your time and your resources, while giving your competitors a chance to beat you to market.

Source : http://www.rankforsales.com/search-engine-marketing/strong-structure-to-search-engine-marketing.html

5 Easy Ways to Make Your Posts More Interesting

As we all know, there is a lot of competition in the field of blogging, especially in the so-called “make money online” niche. With everyone writing on similar topics, simply writing an article may not get you noticed and your posts may go unread. By tweaking your writing style a bit and by adding in a few elements to your posts, you can create more interesting posts.

1. Use Personal Examples – By using personal examples related to the concepts you’re explaining you can create a sense that you’ve been there and done that while also making the concepts easier to understand. I’ve done this before in my The Do-It-Yourself Sense of Accomplishment. Using personal examples makes your article unique and creates more of a connection with your readers.

2. Write Eye-Catching Titles – This tip has been explained over and over again so I’m not going to beat this one to death. Use words and phrases that are exciting and captures the reader right from the start. The title is the first thing they will read, so make it good. ContentBlog talks about this in detail with their article, check it out.

3. Ask Questions – Consider asking your readers questions, both at the beginning of the post and at the end. By stimulating your reader’s to think, you’re making your article more interesting. Plus, you are hopefully generating more comments at the same time. Just be sure to respond to your readers when they respond to your questions. Make sure they know you care.

4. Use Images – The stereotypical saying is “A Picture is Worth a Thousand Words” and with good reason. By adding images to your post you make the post more visually interesting. Also related images can be extremely helpful in explaining the concepts and information you’re going over. Personally, I like to add a cartoon at the top of each of my posts that is semi-related in order to capture attention, toss in a bit of humor, and break up the monotony of all the text.

5. Quotes & Links – When applicable, quote other bloggers and respected sources while also linking to their blog. The quote not only breaks up your post nicely, but by linking to an additional source you are spreading the link love and adding value to your post.

Good Luck!

Source : http://www.erikkarey.com/5-easy-ways-to-make-your-posts-more-interesting.html

SEO tactics to rank favorably

Off-page SEO refers to all the optimization techniques on the site. This means that the search engines will rank your site on the basis of which is a link to your website. Gone are the days when all you had to do was exchange links with a few hundred sites and your website would sky rocket in the rankings. For a good optimization of the page, you must plan carefully. For starters, try to get a link to your site from sites or authority respected. These sites have a very good page rank factor with search engines. Page rank is awarded a grade compared to websites. A top rank or PR is very valuable and a way to obtain links from these sites may be the biggest boost to your efforts to optimize the page.

Try to find sites with the authority with a similar theme to your website and try to get a one-way link to your website. You may have to pay for this service, but it’s worth. Also, try to exchange links with a few carefully chosen sites that are related to your site in terms of content. It is also important to be linked with a number of sites more or less the ranking of the page. This proves to search engines that your link building purposes are based on ties of your website and are not determined by the ranking of the page only.

Whenever you exchange links with a website or attempt to obtain oneway links, be sure to vary your main text. If you use the same text, search engines leads to the conclusion that you paid for pages link to your website, or even worse, suppose your site is a site of spam. Take lots of content on your website is also a very good idea because it allows a deep link to your site. Deep linking is when a site not only of links to the index page of your site, but also several pages of your site.

You can significantly increase your page optimization off marketing efforts with the article. Well written articles can provide one-way links from sites the authority is a matter of days. If your articles provide links to the inside pages of your website with varying link text, you can also achieve the goal of connecting and depth varying link text. To get the best results by using article marketing, writing at least eight articles, each targeting another keyword and major variables, each containing a text link. Distribute these articles to a few major article directories over a period of three to four weeks. This will attract traffic to your site and increase your rank off the page, all at the same time.

Search engines also value the length of time necessary to establish links. If you get all your links in one day, it means a red flag with search engines. Take time to construction related to the quality of your site. Spread your article marketing over a period of a few weeks. Try to get free listed directory. These directories take several months to approve and publish your site, so that helps to slow link building.

Finally, using Web 2.0 technologies to get links to your site. There are several sites like Digg, Delicious, Facebook, MySpace and even Craigslist. These sites also provide a lot of man and the movement are great ways to get your website listed off the page as well as the optimization of traffic gain. Be careful and follow the rules when you use these sites to avoid your post being removed. It is well worth the effort.

Source : http://www.bloggeraz.com/seo-tactics-to-rank-favorably/